Our Specialist Services

Our consultancy is characterised by an ability to see opportunities in unexpected places, to create collaborative synergies, to enhance business and social sector opportunities and craft engaging and meaningful communication strategies.

With experience in property marketing, governance, environment and communications, we are considered subject matter experts in re-framing “sustainability” in the wider market. We have a particular passion for uncovering the potential for the property, finance and the valuation industry to be catalysts for positive change and in empowering home owners, renter and investors to find and create better homes.

We specialise in:

• Creation of customised “language clusters” to develop targeted and meaningful “value propositions” for a range of customer profiles.

• The market positioning or repositioning of “sustainable” products and services.

• The crafting of a relevant and engaging “sustainably” strategy which connects directly to core business activities and opportunities for growth

• Collaborating with key stakeholders to develop whole-industry solutions to complex professional and/or consumer engagement challenges.

• Developing high quality training programs to magnify and unify teams around communicating the benefits of new opportunities, products or services which reposition professionals with the skills to remain relevant into the future.

• Uncovering opportunities for cross-industry collaboration - a common “through-line” with which to build effective communication across disparate interest groups.

• Creation of strategies to foster a culture of innovation within organisations and the pathways needed to take any innovation beyond the organisation and out to wider market.

Brand Refresh

PROPTECH ASSOCIATION OF AUSTRALIA

Working with the board of the Proptech Association to refresh the brand and refine their brand strategy to align with their next stage of growth. This commission includes a new brand name, the creation of key phrases and statements. To be launched later this year.

Stone & Chalk Mentoring

Mentoring Sonya from Evitat

Honoured to be a part of the Stone and Chalk’s MentorMatch program for residents and thrilled to be supporting Sonya in her co-founders journey. Evitat is a great business - supporting renovators on their journey to upgrade their property for comfort, efficiency, health and reduced impact on the earth. Connecting them to key information, suppliers, and community of like-minded property owners.

Client: Proptech - new product positioning

STRATEGIC COMMUNICATIONS/BUSINESS DEVELOPMENT PACKAGE

Working with an award-winning proptech to support a more vital engagement pathway. Thisencompasses: The discovery of a clearer positioning for their potential customers which encompasses the Strategic (catalyses growth) , Meaningful (resonates as valuable to them) and Functional (works to ignite curiosity) aspects of engagement which are a feature of WeldonCo Consultancy.

These three aspects weave together to facilitate:

• A more powerful and compelling story for Property Manager customers

• A more cohesive and accessible and inclusive image for their proptech solution

• A more congruent experience between the sales message, the product deliverable and the market opportunity

Client: Major National Real Estate Group

Whole-of-Business Climate Ready Strategy

Working with the state based Executive team and a specially selected advisory committee, comprising a small group of agents, property managers, corporate team members and business owners.

Investigate the key touch points in real estate and where and when and how to introduce new property knowledge into these services - commission includes testing assumptions and piloting solutions.

Client: Modular fit out company

Refreshed logo and new key phrases

It’s always wonderful when a past client reached out for new work years later. This was the case recently when we worked with a modular fit out company for commercial vehicles.

After a competitive analysis we were able to refine and refresh their existing brand and colours and add a trademark-able key phrase to ensure it stood out among the competition and was able to maintain its leading position.

We also created a typographic solution and narrative to clarify the meaning behind the brand name which was often hard for customers to pronounce. Removing uncertainty was key for this brand refresh.

Client: Proptech in Energy Efficiency Space

New Brand name and logo and key phrases

It was fantastic to work with this award winning proptech team and craft a new name and brand positioning statement for them.

Along the way we were able to create and establish a suite of trade marks which are unique to their offering and which will enhance the value of their IP package as they seek investor support to scale in the future.

The commission was a blend of branding, brand development and business development as we were also able to identify a new product range which will expand their reach into new markets. The new brand will launch in Q4/2022.

Client: Real Estate Institute of NSW

Course design and development : CPPREP4507 Provide property sustainability information_real estate

Honoured to have been commissioned by REINSW to design and develop course content for this new elective course towards the Real Estate Certificate. The course will be delivered via a per-recorded webinar on thier online course portal in Q3 2021

The course covers the following learning criteria

1. Collect property sustainability information.

1.1 Analyse information about thermal performance, energy rating, energy efficiency and home sustainability requirements and assessments according to legislative requirements. 

1.2 Analyse thermal performance, energy rating, energy efficiency and home sustainability assessment reports relating to the property and list characteristics that enhance sustainability.

1.3 Appraise property and consult with property owner to identify characteristics that enhance energy efficiency.

2. Prepare sustainability information.

2.1 Collate characteristics that impact on sustainability for residents, property and the environment. 

2.2 Document sustainability features and benefits for inclusion in marketing materials according to legislative requirements. 

3. Present property sustainability information.

3.1 Discuss features and benefits of property sustainability with clients.

3.2 Disclose all available information relating to property sustainability performance and refer to specialists for further advice.

Client: Stone & Chalk

Create and develop brand collateral for new talent/career initiative

Pivott is the brand for an inaugural program supporting job seekers pivoting their career into startups and scale-ups in the emerging tech sectors. In partnership with Launch Vic, it includes the ground-breaking Pivott StartSmart Academy, a free 12-module course designed to support you from your first job application to your first week.

Client: Large Residential Property Developer

Positioning the Net Zero Energy Home

As part of an Arena Funding Grant WeldonCo Pty Ltd was commissioned to provide specialist services for a key player on the volume housing industry to develop specific, targeted marketing collateral to support the uptake of Net Zero Energy homes by homebuyers and utilise collateral to increase understanding on the benefits of living in such a home.

I worked with the internal marketing and sustainability and construction team and their external marketing agency to position the lifestyle benefits associated with the new “Balanced Energy Home”.

Client: The NSW Department of Planning, Industry, and Environment

“Selling Better” Training Course for volume housing industry

WeldonCo Pty Ltd has been commissioned to create a new training course for the volume housing industry. The course outlines proven sales strategies and methods to successfully up-sell energy efficiency features in new home. It utilises insights from Meld Studios and Weldonco. The course has been piloted with the team from Frasers Property and a select group of owners and salespeople brought together by HIA.

Client: Global Property Developer

Fresh Guidelines to Market “Sustainability”

WeldonCo Pty Ltd was commissioned by a leading global property development company to develop new guidelines to integrate their sustainability message into their property marketing. This commission encompassed working with residential, development and retirement teams to provide a new conversation in the marketplace. Driven by the latest consumer research the resulting in-house guidelines from the basis for the repositioning of the sustainability message towards the delivery of real lifestyle benefits to homebuyers.

Client: NSW Office of Environment and Heritage (OEH) and Australian Renewable Energy Agency

Zero Energy Homes

Marketing workshop and guidelines component of the Zero Energy Home Design Review Pilot commissioned by the NSW Office of Environment and Heritage (OEH) aimed at supporting an industry transition to net zero energy house. The Australian Renewable Energy Agency (ARENA) also provided in-kind support to this project. Project Lead Dr Josh Byrne

Client: CSIRO (Commonwealth Scientific and Industrial Research Organisation).

Liveability Features Framework and Liveability Proptech

WeldonCo Pty Ltd recently completed a 3 year contract to continue to co-develop the Liveability Features Framework and Liveability Proptech with CSIRO and as the approved strategic partner to deliver Real Estate training and services to the residential real estate industry.

Client: Software developers London

New brand for CTRM solution

Commissioned to develop a name and brand for an innovative CTRM system for the trading sector

Delivered: Topaz brand

Client: NSW Office of Environment and Heritage - NABERS Training and Accreditation

New Name for Rating Tool

Commissioned to create a name and market positioning for the new NABERS Combined Energy Ratings Tool - through team workshops, process mapping, message framing and customer profiling.

Delivered: the new name NABERS Co-Assess

Client: NSW Office of Environment and Heritage in collaboration with REINSW.

Collaborative course development, facilitation and evaluation

"Get Up to Speed On Home Energy Ratings and BASIX"  2.5 hours 6 CPD points

Specifically relevant to New South Wales, this short course gets to the facts about state and national schemes for the energy rating of homes. We look at what a home energy rating is and what it measures. You will understand the NSW BASIX Certificate and learn how to unpack the energy and water efficiency information contained in it for prospective buyers and renters.

Understand how this information reflects the new consumer trends and latest research findings about what consumers really want. Learn how to deliver a higher quality customer service experience with property marketing scripts and dialogues to position a BASIX Certificate in open home engagement and walk-through process.

FutureAgent© courses help to build resilience to “disruption” for the real estate industry by empowering agents with new knowledge regarding how affordability and new consumer trends will impact the property marketing industry.

Content Creation

Client: Centre For Liveability Real Estate

New ways to communicate technical information

“The Liveability Fundamentals Series”

• Cecille Weldon: Director/Script and voice over

• Specialist design/build consultants; Dick Clark and Andy Marlow

• Animation: Ai Ikeda and Andy Miller

Knowledge Management

Client: LJ Hooker

Three-volume "The LJ Hooker Way" business operations manual

This was an ambitious collaborative publishing project to revitalise the business operations manual for LJ Hooker franchise real estate businesses. “The LJ Hooker Way” was completed in collaboration with the LJ Hooker franchise council and involved recording and refining their industry leading operational processes for running a successful real estate franchise business.

To ensure the information was also referencing existing practical knowledge, a group of 30 high performing principals were established as a network advisory group for the project. Operation manuals from throughout LJ Hooker's long 86 year history were researched providing a continuity and connection into the core mandate to bring people and property together. Many interviews were conducted over a six-month period to ensure the manuals were full of rich, relevant and practical information. The project was delivered on time and in budget and to an exceptionally high quality of production. As a consequence of this project, a knowledge management capability was established with LJ Hooker to ensure the manual was continually improved and available in digital and print form.