Our consultancy is characterised by an ability to see opportunities in unexpected places, to create collaborative synergies, to enhance business and social sector opportunities and craft engaging and meaningful communication strategies.

Our Services

We specialise in developing a true “value proposition”

  • The creation and development of business and brand development/innovation strategies.

  • The creation of customised "language clusters" to develop targeted and meaningful value propositions for a range of disparate customer profiles.

  • The "meaningful disturbance" of industry through "knowledge innovation"; the development of high quality training programs which reposition professionals with the skills to remain relevant into the future.

  • The development of a shared value agenda through the uncovering of common through-line with which to build effective communication across interest groups.

  • The creation and development of collaborative, whole industry solutions to complex professional and/or consumer engagement challenges.

  • The market positioning or repositioning of "sustainable" products, services and strategy.

We have a particular passion and expertise in uncovering the potential for the residential property marketing industry to be catalysts for positive change and in empowering us all to create a better and more adaptable life in our homes.

Recent Commissions

WeldonCo Pty Ltd is the approved strategic partner for the delivery of Liveability Real Estate training and services for the CSIRO (Commonwealth Scientific and Industrial Research Organisation).

Client: NSW Office of Environment and Heritage (OEH) and Australian Renewable Energy Agency

Marketing workshop and guidelines componant of the Zero Energy Home Design Review Pilot commissioned by the NSW Office of Environment and Heritage (OEH) aimed at supporting an industry transition to net zero energy house. The Australian Renewable Energy Agency (ARENA) also provided in-kind support to this project. Project Lead Dr Josh Byrne

Client: Software developers London - CTRM solution

Commissioned to develop a name and brand for an innovative CTRM system for the trading sector

Delivered: Topaz name and brand



Client: NSW Office of Environment and Heritage - NABERS Training and Accreditation

Commissioned to create a name and market positioning for the new NABERS Combined Energy Ratings Tool - through team workshops, process mapping, message framing and customer profiling.

Delivered: the new name NABERS Co-Assess


Client: NSW Office of Environment and Heritage in collaboration with REINSW.

Collaborative course development, facilitation and evaluation

"Get Up to Speed On Home Energy Ratings and BASIX"  2.5 hours 6 CPD points

This Future Agent@ Short Course has been funded by the NSW Office of Environment and Heritage, through the Environmental Trust

Specifically relevant to New South Wales, this short course gets to the facts about state and national schemes for the energy rating of homes. We look at what a home energy rating is and what it measures. You will understand the NSW BASIX Certificate and learn how to unpack the energy and water efficiency information contained in it for prospective buyers and renters.

Understand how this information reflects the new consumer trends and latest research findings about what consumers really want. Learn how to deliver a higher quality customer service experience with property marketing scripts and dialogues to position a BASIX Certificate in open home engagement and walk-through process.

FutureAgent© courses help to build resilience to “disruption” for the real estate industry by empowering agents with new knowledge regarding how affordability and new consumer trends will impact the property marketing industry.

Recent work

Innovative solutions to complex problems

The Liveability Real Estate Framework (recently purchased by the CSIRO)

How to support and drive a market in low carbon homes at point of sale or rent

Cecille Weldon is the creator of the Banksia Award-winning Liveability Real Estate Framework, which is seen by many as the future of real estate and is supported and endorsed by key organisations in the sustainable design, building/construction, development and assessment industries.

Liveability Real Estate Framework - groundbreaking "features-based" property marketing framework designed to drive a market in low carbon homes by by identifying an additional 17 benchmarked Liveability Features™ at point of sale or rent.

Created to drive a new value proposition in real estate, and developed and incubated within the LJ Hooker Corporation over a four-year period, this groundbreaking "features-based" property marketing framework includes a new professional pathway in real estate, the Liveability Real Estate Specialist. The high level training for sales agents and property managers enables the property marketing industry to identify 17 Liveability Property Features™ and understand why they are important to the potential for reduced running costs and increased comfort. This empowers agents to deliver a better customer experience by effectively marketing the benefits of these additional Liveability Features™ to renters, owners and investors. The professional training aspect of the framework was developed with specialist consultant the late Dr Chris Reardon. It is underpinned by compliance technology which ensures only trained Liveability Real Estate Specialist agents can appraise, list and sell properties with these features and access exclusive property marketing icons and tools to identify, appraise, sell and rent homes with Liveability Property Features™.

It is not a rating system. It is a property marketing framework which enables the real estate industry to simply and effectively identify a new collection of benchmarked property features into the point of sale or rent. It enables real estate agents to integrate these features into their normal processes in a robust and systematic way.

Meaning not Marketing

This consumer element of the framework also includes “the language of liveability”, which repositions sustainability as an integrated, aspirational element of your best home: healthy, efficient, comfortable and connected to your local community. These language clusters reinforce and clarify key elements of the framework in an accumulative manner to retain meaning and relevance.

In addition, to support the renovation opportunities which occur between the buying and renting cycle, the framework includes the collaborative consumer portal liveability.com.au, which includes the Renovators Guide to the 17 Things™ and the Rent Smart Guide.

Animation: Orientation and Shading

New ways to communicate technical information

  • Cecille Weldon: Director/Script and voice over

  • Specialist design/build consultants; Dick Clark and Andy Marlow

  • Animation: Ai Ikeda

LJ Hooker Business Operations Manual

Three-volume "The LJ Hooker Way" business operations manual

This was an ambitious collaborative publishing project to revitalise the business operations manual for LJ Hooker franchise real estate businesses. “The LJ Hooker Way” was completed in collaboration with the LJ Hooker franchise council and involved recording and refining their industry leading operational processes for running a successful real estate franchise business.

To ensure the information was also referencing existing practical knowledge, a group of 30 high performing principals were established as a network advisory group for the project. Operation manuals from throughout LJ Hooker's long 86 year history were researched providing a continuity and connection into the core mandate to bring people and property together. Many interviews were conducted over a six-month period to ensure the manuals were full of rich, relevant and practical information. The project was delivered on time and in budget and to an exceptionally high quality of production. As a consequence of this project, a knowledge management capability was established with LJ Hooker to ensure the manual was continually improved and available in digital and print form.

Creating a Time Management System

A personal approach to time management

Organic Time Management represents a personal approach to time management which was developed from the frustrations of Cecille’s experiences in trying to balance her own life – her two children, her business and her health. Our ideas about time are often the real barrier and not time itself.  The system draws its power from observations of the way we talk about time, to ourselves and others and within our culture.

It utilises the answers to three key questions to create a personal model of time.

·       What do you spend your time on?

·       What do you wish you had time for?

·       What would you avoid even if you had the time?

Piloted with a passionate circle of friends and refined and developed over a three-year period, Organic Time Management provides a structure and process to deal with “Overwhelm” and identifies the “9 Possibilities” which lie behind it. It empowers one to seek and find the true point of balance which will deliver the nourishment, learning and efficiency to more effectively work in all areas of your life.

Click here to access the online publication "Travelling with Time" by Cecille Weldon about the Organic Time Management System.