Our Specialist Advisory Services.
We offer a range of services, many of which offer a unique blend of branding + business development + business strategy. In addition, we are experienced in the development of a range of engagement solutions to support research, training and communications and regulatory opportunities.
We have a proven track record in crafting meaningful communication strategies for a wide range of consumer profiles and decision-making moments which enhance perceptions of value.
“Crafting a “meaningful” customer journey, (a true value proposition) is an important characteristic of my consultancy, drawing on a background in sociolinguistics, branding, knowledge management and education”
With experience in property marketing, governance, sociolinguistics, environment and communications, Weldonco Advisory are considered subject matter experts in reframing “sustainability” for the wider market.
We have over 10 years’ experience working within the property marketing industry, and developing the tools, resources and training to empower property professionals and homeowners, renters and investors to understand how to create their best home; healthy, comfortable, more efficient and with less impact on the environment.
We have a particular passion for important role the property technology and property marketing sector can play in being catalysts for positive change and in empowering home owners, renter and investors to find and create better homes.
We specialise in:
The creation of strategies to foster a culture of innovation within organisations and the pathways needed to take any innovation beyond the organisation and out to wider market.
The development of targeted and meaningful “value propositions” utilising customised “message framing” for a range of customer profiles.
The market positioning or repositioning of “sustainable” products and services to reach and engage a wider market
The crafting of a relevant and engaging business development strategies which connect core business activities to emerging opportunities for growth.
Collaborating with key stakeholders to develop whole-industry solutions to complex professional and/or consumer engagement challenges.
Developing high quality training programs to magnify and unify teams around communicating the benefits of new opportunities, products or services which reposition professionals with the skills to remain relevant into the future.
Uncovering opportunities for cross-industry collaboration - a common “through-line” with which to build effective communication across disparate interest groups.
Snapshot of our Consultancy Work
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Snapshot of our Consultancy Work *
Energy Efficiency Rental Standards
NSW Department of Climate Change, Energy, the Environment and Water
Working with the Sustainable Homes team within the NSW Govt. Providing operational insights into the property management journey from a real estate sector lens - early considerations in the development of rental standard for homes and apartment in NSW.
Crafting a value proposition
for New Modular Housing Brand
Working with the Founder and key design Agency in the development of a global modular housing brand and business. This includes guidance on positioning for the environmental credentials and message “framing” outlining the key lifestyle benefits for the occupant.
Engagement with the Real Estate and Proptech Sectors: Forthcoming Regulation
NSW Department of Climate Change, Energy, the Environment and Water
State and Federal Governments are all collaborating on a pathway for a National Framework for residential property to display a home energy ratings at point of sale/rent . The end goal is to delivering home and apartments that are healthier, more efficient, more comfortable all year round with reduced running costs. That are more resilient and more attractive to the market, and less risk for owner, lender and insurer and less impact on the planet
I’m thrilled to be working with the Sustainable Homes team with the NSW Govt who oversees the home energy rating pathway. Specifically supporting them in their pilots with the real estate sector and home buyers to better understand the operational level of property transactions and the important role real estate agents can play to bring Energy Rating Certificates to life if and when they are introduced.
Re-Brand + Style Guide
Proptech Australia
Working with the board of the Proptech Association to refresh the brand and refine their brand strategy to align with their next stage of growth. This commission includes a new brand name, the creation of key phrases and statements. To be launched later this year.
Rebrand - product positioning. Strategic Communications Package
Proptech startup
Working with an award-winning proptech to support a more vital engagement pathway. This encompassed: The discovery of a clearer positioning for their potential customers which encompasses the Strategic (catalyses growth) , Meaningful (resonates as valuable to them) and Functional (works to ignite curiosity) aspects of engagement which are a feature of WeldonCo Consultancy.
These three aspects weave together to facilitate:
A more powerful and compelling story for Property Manager customers
A more cohesive and accessible and inclusive image for their proptech solution
A more congruent experience between the sales message, the product deliverable and the market opportunity
Female Founder – Mentoring
Stone & Chalk
Honoured to be a part of the Stone and Chalk’s MentorMatch program for residents and thrilled to be supporting Sonya in her co-founders journey. Evitat is a great business - supporting renovators on their journey to upgrade their property for comfort, efficiency, health and reduced impact on the earth. Connecting them to key information, suppliers, and community of like-minded property owners.
3 Year Consulting Package
Liveability Features Framework and Liveability Proptech
CSIRO Energy
WeldonCo Pty Ltd recently completed a 3 year contract to continue to co-develop the Liveability Features Framework and Liveability Proptech with CSIRO and as the approved strategic partner to deliver Real Estate training and services to the residential real estate industry.
New Brand and Marketing guidelines for net zero energy town homes at Ed Square
Frasers Property
Developed marketing guidelines for the selling of Net Zero Energy homes - renaming it as the Balanced Energy Homes (Be-Home) for Frasers Property as part of their ZEH Home Arena Grant – all 51 town homes were sold using these guidelines
For this commission I worked with the inhouse marketing team and their advertising agency.
Marketing Net Zero Energy Homes
NSW Office of Environment and Heritage (OEH) and Australian Renewable Energy Agency
Marketing workshop and guidelines component of the Zero Energy Home Design Review Pilot commissioned by the NSW Office of Environment and Heritage (OEH) aimed at supporting an industry transition to net zero energy house. The Australian Renewable Energy Agency (ARENA) also provided in-kind support to this project. Project Lead Dr Josh Byrne
Refreshed logo and new key phrases
Modular fit out company
It’s always wonderful when a past client reached out for new work years later. This was the case recently when we worked with a modular fit out company for commercial vehicles.
After a competitive analysis we were able to refine and refresh their existing brand and colours and add a trademark-able key phrase to ensure it stood out among the competition and was able to maintain its leading position.
We also created a typographic solution and narrative to clarify the meaning behind the brand name which was often hard for customers to pronounce. Removing uncertainty was key for this brand refresh.
Pilot real estate training course - development, facilitation and evaluation
NSW Office of Environment and Heritage in collaboration with REINSW.
"Get Up to Speed On Home Energy Ratings and BASIX" 2.5 hours 6 CPD points
This Short Course has been funded by the NSW Office of Environment and Heritage, through the Environmental Trust
Specifically relevant to New South Wales, this short course gets to the facts about state and national schemes for the energy rating of homes. We look at what a home energy rating is and what it measures. You will understand the NSW BASIX Certificate and learn how to unpack the energy and water efficiency information contained in it for prospective buyers and renters.
Understand how this information reflects the new consumer trends and latest research findings about what consumers really want. Learn how to deliver a higher quality customer service experience with property marketing scripts and dialogues to position a BASIX Certificate in open home engagement and walk-through process.
“Whole-of-Business” Climate-Ready Strategy
Key Real Estate Franchise
Working with the state based Executive team and a specially selected advisory committee, comprising a small group of agents, property managers, corporate team members and business owners.
Investigate the key touch points in real estate and where and when and how to introduce new property knowledge into these services - commission includes testing assumptions and piloting solutions.
New brand for CTRM solution
Software developers London
Commissioned to develop a name and brand for an innovative CTRM system for the trading sector
Delivered: Topaz brand
New Name for NABERS Rating Tool
NSW Office of Environment and Heritage - NABERS Training and Accreditation
Commissioned to create a name and market positioning for the new NABERS Combined Energy Ratings Tool - through team workshops, process mapping, message framing and customer profiling.
Delivered: the new name NABERS Co-Assess
Content Creation
Communicating building performance science … simply
“The Liveability Fundamentals Animation Series”
CSIRO Liveability Real Estate “The Liveability Fundamentals Animation Series”
Cecille Weldon: Creative Director. Script and Voice over
Specialist design/build consultants; Dick Clark and Andy Marlow
Animation: Ai Ikeda and Andy Miller
Cross-ventilation
Thermal Mass
Insulation.
Shading
Cross ventilation is an important aspect of good building design - but its more than just capturing breezes through your home. See our video to find out how cross ventilation really works and what it can deliver for you in your home. Its one of our Liveability Fundamental Video series about the 17 Liveability Features that can deliver reduced running costs and increased comfort
Cross ventilation is an important aspect of good building design - but its more than just capturing breezes through your home. See our video to find out how cross ventilation really works and what it can deliver for you in your home. Its one of our Liveability Fundamental Video series about the 17 Liveability Features that can deliver reduced running costs and increased comfort
Why is Ceiling Insulation so important and how does it work? In this video you'll find out how installing insulation can help you create a home that is healthy, efficient and comfortable. It's one of our Liveability Fundamental Video series about the 17 Liveability Features that can deliver reduced running costs and increased comfort
Thermal Mass is the name for appropriately located dense building materials which can absorb, store and re-release heat and cooling when the temperature changes. Find out how it works to achieve a comfortable temperature inside your home without just relying on mechanical heating and cool. It's one of our Liveability Fundamental Videos series about the 17 Liveability Features that can deliver reduced running costs and increased comfort.